THE THOUGHT BEHIND IT

I’ve always loved chess because every decision has a consequence. You have to consider what’s in front of you, what might happen next and what you’re willing to risk.

I approach creative work in a similar way. I like thinking about the bigger picture, understanding why something works and being intentional with the decisions I make.

I wanted my skills and experience to live inside a book because I don’t see them as a finished list of qualifications.

They’re things I’ve learned, practised and continued to develop.

And I like the idea that there are always more pages to add.

My interests don’t always seem related.

Chess, fashion, psychology, art, architecture, storytelling.

But I don’t think creativity happens in isolation. The things you notice, experience and learn eventually influence the way you see everything else.

The constellation is a way of showing those connections.

Give different people the same idea and they’ll probably create something completely different.

That’s what I find so interesting about creative direction. There isn’t always one obvious answer. It’s about making choices, exploring possibilities and understanding what you’re trying to communicate.

I wanted visitors to experience that for themselves.

There’s something hidden in this website.

It’s the constellation.

I added it because I love the idea that people who pay attention, explore and question things might discover something extra.

Not everything interesting announces itself.

Sometimes you just have to look a little closer.

The paperclips, photographs, layered documents and editorial elements are intentional.

I like collecting things. Not necessarily physical things, but ideas, references, photographs, memories and little details that catch my attention.

Over time, those things become part of how I create.